Question

Topic: Taglines/Names

Need Help With Tagline

Posted by Anonymous on 5/3/2010 at 5:08 PM ET 125 Points
We have formed a new company called FinTech LLC.
FinTech’s core business practice and principal goal is "BUILDING RELATIONSHIPS". Our Delivery Team and Recruiting staff is the best in the business.

I would like to get some taglines surrounding People, Opportunities, Relationships.

can I be helped?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/3/2010 at 6:03 PM Accepted
    What does "building relationships" mean?
    Who are you helping?
    Where are they located?
    Why would they need you?
    Why is your solution better than your competition's?

    We need lots more details to better help you.
  • Posted on 5/3/2010 at 8:05 PM Author
    Jay - we provide consulting services (staff augmentation) to our clients who are mostly financial services clients. they are located the tristate area. We are building relations with the clients as well as our recruiting team is building relations with the candidates. To be honest - we are a startup so we need them.


    Karen - I thought if we had something around those three words - it would make more sense as we are in people business creating opportunities for people and building relationships.

    Hope this helps.

    Abdulla

  • Posted by Jay Hamilton-Roth on 5/3/2010 at 10:03 PM Accepted
    Since your business name doesn't give an accurate clue of what you do for who, it's up to your tagline to clarify. "People, Opportunities, Relationships" may mean something to you, but to a person who doesn't know anything about your company, reading this won't help them better understand your business.

    I'd strongly suggest keeping the tagline simple, something like:

    Providing Expert Financial Staff Augmentation -or-
    Tristate's Financial Staffing Experts
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