Question

Topic: Taglines/Names

Name For A E-newsletter

Posted by Anonymous on 5/6/2010 at 6:02 AM ET 250 Points
I work for a telecommunications company and we are coming up with a e-newsletter for our customers. This will mainly focus on educating customers on our new products and services....

It will be great if you guys can suggest a name and also if possible a tag line for the news letter.

It is quite urgent.

Thank you in advance.
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RESPONSES

  • Posted on 5/6/2010 at 7:51 AM Accepted
    If all you're going to do is use the newsletter as a sales tool, to push your products and services, you are probably wasting your time. But that's your decision.

    As for a name for the e-newsletter, maybe you can give us some idea about the target audience. Where do they live? What do they want to know? Why are they buying from you? What advantage(s) do they think you deliver when compared to your competitors? What are their most pressing unmet needs when it comes to telecom?

    Does your company have a nickname or a tagline that might be able to morph into the name of your e-newsletter? How about the geography you serve? Can that be used in the name of the e-newsletter?
  • Posted on 5/6/2010 at 7:57 AM Moderator
    Separate thought: Since this is urgent, you might want to pay for a small consulting project. At least that way you'll have focused attention, a firm deadline, and complete confidentiality.

    You can post a project in the "Hire an Expert" section of this site or contact the expert(s) on this site whose profile indicates they're appropriate for the project.

    Or go to The Tagline Factory (www.taglinefactory.com) and see if they're available to take the project.

    You'll probably find that a focused project -- with a reasonable fee established up-front -- is your best bet.
  • Posted by Jay Hamilton-Roth on 5/6/2010 at 9:23 AM Accepted
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