Question

Topic: Taglines/Names

Help Naming My Business And Choosing A Tagline!

Posted by Anonymous on 5/6/2010 at 12:22 PM ET 250 Points
I am starting a business/website that will be selling unique/handmade onesies, blankets, headbands...etc and can not think of a good catchy name for it! Please help! Your opinions are appreciated.
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RESPONSES

  • Posted on 5/6/2010 at 1:12 PM Moderator
    Do you have a business plan? A marketing plan?

    Before we can help you with a name we need some basic information (that should be in your marketing plan): Who is your primary target audience? Where do they live? How do they make decisions in your category? What makes them tick? What unmet needs do they have? Why would they buy from you and not from a competitor?

    Naming isn't just about describing what you sell, it's about delivering a unique and meaningful benefit to your target audience and letting them know what that benefit is.

    If you will give us more information about your primary target audience, I'll bet we can come up with a great name for your business.

    Oh, and it probably won't be catchy. "Catchy" names are not nearly as effective as names that communicate a benefit. "Catchy" for its own sake can be distracting and/or confusing.
  • Posted on 5/6/2010 at 3:29 PM Author
    More Info:
    Target audience - Adults-(Mainly mothers for soon to be mothers).
    Why buy from me - Lower prices and unique/one of a kind items.
    For what unmet need - For gifts (birthdays, babyshowers, etc.) or for their own children.
  • Posted on 5/6/2010 at 4:02 PM Moderator
    How will your target audience find you?

    It's going to cost you a lot of money -- millions and millions of dollars to reach a target audience defined as "Adults." Maybe you mean "Women 24-45 living in France" or something like that. And isn't your gift-giving audience different from your mothers-for-children audience? Wouldn't they have different psychographics and different motivations?

    I'm thinking maybe the marketing plan isn't so well thought-out just yet. If I'm right, you really ought to do that before we run off and generate a bunch of names.

    Besides, how will you know if/when we come up with the right name? What are the criteria by which you'll judge our suggestions and pick a winner? If we know that, there's a much better chance we'll be able to give you what you want.
  • Posted on 5/6/2010 at 4:20 PM Author
    Well, I understand your concept on the targeting audience, so I suppose it would be more for women in the US. As for this sentence, " And isn't your gift-giving audience different from your mothers-for-children audience?" I do not see why it would differ if its for a friends child or your own, its the same mindset. Its a gift for a child.
  • Posted on 5/6/2010 at 5:34 PM Accepted
    OK, so now we're down to 100 million in the target audience. How are these folks going to know your site is up and available? This isn't exactly a case of "if you build it they will come." You're going to have to spend some money to create awareness and get people to your site.

    These questions are not meant to make this difficult for you. It's just that we need some insight into what makes your target audience tick before we can come up with good names. And the more we know about them the better.

    The reason gift-givers are different from mothers-for-kids is that gift-givers can be any age and are always searching for a novel idea that will reflect well on their taste or resourcefulness, while mothers-for-kids tend to be much more practical and less eager to try something really new/different. And mothers-for-kids are generally younger than the average gift-giver.

    The more narrowly you can define your target audience the better chance you have of making your marketing (and the name/tagline) work hard for you. You're better off getting 100% of a small narrowly-defined market than 0.00001% of a huge one ... and it will cost you a small fraction of what that large audience would cost.
  • Posted by Jay Hamilton-Roth on 5/6/2010 at 9:46 PM Accepted
    Michael's generously providing lots of well-earned wisdom to help start your business off on the right foot. From my perspective, a name/tagline is one of the last pieces you'll need to start your business - it's about your marketing/business plan first.

    As for name suggestions:
    * Onesies For All
    * Handmade Babies
    * Sweet Baby Things
  • Posted on 5/7/2010 at 10:52 AM Author
    I am very grateful for the information from you both. I do understand better now on what Michael is saying, the last comment he sent me was definitely well informed! I certainly did not think of it the way he put it! I really appreciate your advise, it seems I have alot more to think about!
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