Question

Topic: Taglines/Names

Need A Catchy Name For My Image Consulting Biz

Posted by Anonymous on 5/9/2010 at 1:18 PM ET 250 Points
I want to stand out above the rest of the Image Consultants, I am passioante about helping people, am focusing on individuals and corporations so the name needs to reflect that, I curently live in Atlanta. Your help is greatly appreciated. I need a name ASAP. Thank you.

____________________ Image Consulting, L.L.C
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RESPONSES

  • Posted on 5/9/2010 at 2:56 PM Moderator
    What's making the need for a name so urgent? Do you have your business and marketing plans developed?

    It sure sounds like you have set too broad a target. "Individuals and corporations" doesn't leave out many entities! Maybe limit yourself to just Atlanta? Or just corporations in a certain industry?

    You are always better served with a narrow and focused target audience. Shoot for a 100% share of a small, carefully-defined target audience, rather than a 0.00001% share of a huge one. You'll have a much better chance of success, and it will cost you a small fraction of the amount it would cost to reach the broader audience and create awareness.

    I suspect you have the priorities backward. Business and marketing plans come BEFORE naming, not after.
  • Posted by Chris Blackman on 5/10/2010 at 10:42 AM Member
    Catchy is as catchy does.

    What you really need is an overwhelmingly powerful value proposition.

    Why should someone buy from you, rather than from the next guy?

    Go on... Why?
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