Know-How Exchange : Taglines/Names

Ioana,

We can help you with a name, but we need more information first.

Who is your target audience? Who are you trying to reach with your message? What benefit should they expect if they enroll in your classes? Is this for adults or kids? Where? (What city/region/country?) Who is your competition, what are their names, and what are they saying? (Consider both in-kind and not-in-kind competition.)

Do you have a marketing plan yet? If not, you probably ought to start there, rather than with the name. How are people going to learn about you? What do you want them to know when they first learn about you?

"Catchy" is not a great objective for your name. People don't usually make purchase decisions based on how catchy the name is. And a name that's too catchy risks stealing attention from the real benefit-oriented message you want to communicate.

Give us some information about how you plan to position your business, who your primary audience will be, where you're located, etc., and we'll help you with a name.

Thank you for your answer. I am from Romania, Bucharest, so my target audience is located here. The target is people of all ages, with no experience with art, but with some talent or creativity, people who want to explore another side of their personality, people who want to relax through art or simply do something they maybe wanted at some point in their lives, but they ended up on another direction ( their parents didn't encourage them towards art, etc). There will be a section for kids also. We thought about a special section for multinational companies - art classes for one day for employees instead of trips to the mountains or whatever they offer them.
Our website's name is www. pepit.ro, the school's name is Pepit Vocational School or Pepit Art Classes - it is not decided yet. Pepit - we thought at it as to a multitude of spots, like our courses will be, especially the crafts courses. And it is a simple name, easy to remember.
About advertising - for begining we will advertise our website on a few craft sites and blogs.
I hope I answered pretty clear. Thank you for your help. Ioana