Question

Topic: Taglines/Names

Name For Financial Acumen Training

Posted by nikketh on 5/10/2010 at 10:48 AM ET 125 Points
We are creating a corporate training program around financial acumen and need a catchy name. It is geared towards employees at all levels within our corporate office and will provide them with the basics of understanding our financial statements - balance sheets, income statements, etc. Employees will also learn how they can affect our financial metrics, which can impact their annual bonus payouts.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 5/10/2010 at 8:29 PM Moderator
    I might position it as "knowing your company better." I worry that if it says "financial" it could scare some people who think they don't, or can't, understand finance.

    And I might be sure there's something else in the training program besides a lot of numbers ... even though I understand the objective is to share some understanding of the company's financial underpinnings. You may find that a lot of folks just don't get double-entry bookkeeping ... even if you give simple examples.
  • Posted by Jay Hamilton-Roth on 5/10/2010 at 10:02 PM Accepted
    The Better Bottom Line
    Making Financial $en$e
  • Posted by nikketh on 5/11/2010 at 8:15 AM Author
    Thanks for the responses so far. While normally I would agree that finance is a scary subject, our employees are actually asking for this kind of training, so I would like to keep the name related to finance / financial fundamentals so they know that we are listening to their needs.

    Ideas we started with were Finance 101 or Finance for Non-financial Managers, but definitely want something more catchy. I am liking a spin-off of Jays idea - something like "Making $en$e of Finance" or "Making $en$e of the Bottom Line". Would welcome any additional ideas.
  • Posted by mnemechek on 5/11/2010 at 12:50 PM Member
    How about F.I.T. = Financial Information Training. It's simple, catchy, and unassuming.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)