Question

Topic: Taglines/Names

Clever Tag For Nwslttr For Alt Women's Retail Str

Posted by Anonymous on 5/11/2010 at 6:48 PM ET 250 Points
Women's retail store caters to 30 and up. Sophisticated, worldly, gets into funky stuff and does not take themselves seriously. I'm aiming to send out a bi weekly newsletter to remind existing customers I'm still here (oy!) and attract new ones w helpful info for dressing and w info rgarding new arrivals. Important to capture the baby boomer customer who can appreciate great fabric and stitching and not into disposable clothing. My aim is to let them know u can buy great without spending a fortune too. Need to appeal to the soft market. Thnks.
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  • Posted on 5/11/2010 at 7:01 PM Moderator
    Where?

    30+ sure covers a broad audience. It's going to be hard to be relevant to all of them at the same time. Who's the primary target?
  • Posted on 5/11/2010 at 7:08 PM Author
    It does cover a large group and that's why I'm stuck! Having said that most of my customers are on the funky side, educated, well traveled and love a good joke. Actually most of them are 40 and over and very independant. They really appreciate a good clever line or double entendre. My shop is in Boston near several universities but I myself am earthy, take snobbery down to the ground but was raised European and I think my shop represents that. This is no easy task.
  • Posted by Jay Hamilton-Roth on 5/12/2010 at 12:11 AM Accepted
    Au Contraire Haute Couture
    The Alternative Fashionista
    The Funky Fashionista
  • Posted on 5/12/2010 at 12:14 PM Author
    Thanks so much for the suggestions. They were great and gives me material to work with, hah!
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