Question

Topic: Taglines/Names

Need Feedback On Tagline

Posted by Anonymous on 5/12/2010 at 8:54 AM ET 250 Points
I'm working with a company on their tagline and have narrowed the choices down to four. Please give me your feedback. Here are the details:

The name of the company is Trusted Health Strategies (THS) which represents companies providing wellness and health care strategies for individuals seeking support and advice in these areas. THS targets opportunities that offer quality services, are educational and of high standard and competitively-priced. We are a company of value, integrity and furnish reliable information to individuals inquiring about their wellness needs. Currently, THS offers health care insurance covered by the America's Business Benefit Association (abbaplans.com).

Our tagline choices are:
- Serving Individual Needs
- Safeguarding Your Future
- Safeguarding Your Heath Needs
- Your Choice for a Healthy Future

Of the four, which do you feel works best? If you feel we need to come up with alternatives, please feel free to brainstorm.

We are looking to make an immediate decision. Thanks in advance for your help.
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RESPONSES

  • Posted on 5/12/2010 at 6:09 PM Accepted
    From the taglines you suggest, Your Choice for a healthy future, appeals to me the most.

    You might consider

    'Your Health is Our Business'


  • Posted on 5/12/2010 at 6:19 PM Accepted
    While I'm not totally clear on exactly what you do, who the target audience is, or what important benefit you provide, I do have a preference for your option #4: Your Choice for a Healthy Future.

    What I like about it is that it gives your target audience "a choice" and the promise of a "healthy future." Serving and safeguarding are things YOU do, while "your choice" is something THEY do.
  • Posted by Jay Hamilton-Roth on 5/12/2010 at 9:05 PM Accepted
    If you're selling insurance, why not make that clear in the tagline? Insurance in itself doesn't make you healthier, it just ensures that there's some containment of expenses.

    If you're selling information, then of the four choices:

    Serving Individual Needs (This tells me that you're focused on individuals, but so what?)

    Safeguarding Your Future or Safeguarding Your Heath Needs (How will you safeguard someone's future/needs?)

    Your Choice for a Healthy Future (Of the four, this is the best to me, if you're selling information)
  • Posted on 5/13/2010 at 6:40 AM Author
    These are all great comments and I welcome a few more before I close the question. Thank you all for your prompt advice.

    Ann-
  • Posted by emily on 5/13/2010 at 1:57 PM Accepted
    Your Choice for a Healthy Future is the best one because it addresses your audience's #1 concern: their health. The tagline implies your company will help them make the best choices for a healthy future. To improve, you may think about adding a sense of urgency--this is always a great motivator.
    --Emily Foshee
  • Posted on 5/17/2010 at 1:01 AM Author
    Thank you all. You're responses were very helpful.
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