Question

Topic: Taglines/Names

A Good Tagline For A Business Boutique Hotel

Posted by Anonymous on 5/18/2010 at 4:07 AM ET 125 Points
Our Hotel is located in Davao City, Philippines and we are targeting to open this June. Our hotel is like 10 minutes away from the downtown area and a walking distance from a shopping mall. Our target markets are business and leisure travelers. Now the dilemma is we need a good tag line for the hotel that people would easily remember. Since the hotel name is Home Crest Residences, we are thinking of a tag line that has the word "home" or "residence" maybe. And we would also like to point out that we provide world-class services but the cost would be comparable to standard hotels. Our website is https://homecrestresidences.com, maybe this would help.
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RESPONSES

  • Posted by Chris Blackman on 5/18/2010 at 7:58 AM Accepted
    Reading your website, I deduce your value proposition has nothing to do with home or residence, but that you offer renowned hotel amenities at prices competitive with a standard-inn.

    I don't know what your market understands by "renowned hotel amenities' or 'standard inn', but in my market this could best be summed up by saying something along the lines of:

    "Stay five-star, pay three-star"

    Hope that helps.

    ChrisB
  • Posted by Jay Hamilton-Roth on 5/18/2010 at 9:03 AM Accepted
    Boutique Accommodations At Inn Prices
  • Posted on 5/18/2010 at 9:03 PM Author
    Thank you for the positive response. I'll have it relay to manager.
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