Question

Topic: Taglines/Names

Names/ideas For Internal Pr Activities

Posted by Anonymous on 5/18/2010 at 5:15 AM ET 125 Points
Hey,I'm currently a marketing intern at a precision eye-wear firm.I'm supposed to come up with ideas for :

A buzz marketing campaign to be done by the employees : Basically,on this day,all the employees across verticals go on-street and do whatever they'd like to advertise an offer....Names like "Eyes on the road,Mission vision,Street spectacle:" have come to my mind....Please share names or examples/ideas for similar activities you may have come across.How to make this a successful event?

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  • Posted by Jay Hamilton-Roth on 5/18/2010 at 9:13 AM Accepted
    To get "buzz" you have to do something worth repeating (for example: a remarkable offer, a silly stunt, or something sentimental). And to make the buzz effective for you long-term, it needs to create a positive association with your company.
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