Question

Topic: Taglines/Names

Wedding Tagline For A Deluxe Hotel

Posted by Anonymous on 5/20/2010 at 1:25 AM ET 250 Points
i would appreciate any suggestions for a wedding tagline for a deluxe hotel that will soud catchy, yet elegant.. im thinking of white, memories, heritage meets new trends.. something like that.. thanks!
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RESPONSES

  • Posted by mgoodman on 5/20/2010 at 2:43 AM Accepted
    Can you tell us where the hotel is located and who exactly is in the target audience? Who makes venue decisions for weddings? Is it the bride primarily, or are there usually "committees" making the decision? And what are the most important benefits they seek? What is the buying/selection process like?

    You have probably already done some primary research into the target audience and its needs and know this, but if you haven't that should be your first step ... not just for developing a tagline, but for the broader business and marketing plans.

    Also, it would be helpful to know the NAME of the hotel, so we can make sure the tagline "fits" the hotel name, and perhaps even reinforces the hotel's main positioning. (Give us a link to the hotel's website?)

    Where are you thinking you will use the tagline? What is the purpose of the tagline? What do you want it to do for you, other than "sound catchy, yet elegant?" Why do you feel you need a tagline for weddings? Do you have taglines for other hotel services?
  • Posted on 5/20/2010 at 6:02 AM Accepted
    Taglines:

    "A venue of big events and great aspirations"

    "Where occasions are made special"

    "Creating memories that will last a lifetime"




  • Posted by Chris Blackman on 5/20/2010 at 10:13 AM Accepted
    your very special day starts here
  • Posted by Jay Hamilton-Roth on 5/20/2010 at 11:28 AM Accepted
    Begin Your New Life Together In Style
  • Posted on 5/26/2010 at 4:43 AM Author
    @mgoodman: the hotel is located at the country's second summer capital.. it has a spectacular view of the a lake and the taal volcano, the smallest volcano in the world.. the couple usually chooses the hotel as a wedding venue because it is considered as a landmark of the place plus its historical aspects..

    link for the hotel is www.taalvistahotel.com , the tagline will be used for a wedding brochure. we want our events to be redefined.

    our market has been already defined, this time we wanted to sound new, yet classic.. like a bride changing gowns from traditional designs to a more edgy look..
  • Posted by rjohnni on 5/27/2010 at 8:58 AM Accepted
    Marriages are made in heaven.
    And for a heavenly wedding...
    Taal Vista

    ThnQ,

    RJ
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