Question

Topic: Taglines/Names

Business Optimization Coach Iso Business Name/tag

Posted by Anonymous on 5/20/2010 at 7:03 PM ET 125 Points
I am a business optimization coach who is STUMPED about what to call my business other than my own name and even more stumped about taglines. My website is [inactive link removed]. I also need help with a logo, but I know this is not the spot for that.

I am drawn to the words evolve, evolution, thrive. Here is some of my marketing verbiage:

Business Optimization Coaching: Helping progressive businesses thrive in our new economy by optimizing to find higher profits, healthier & happier employees and a loyal following of their ideal customers.

Thank you for the help!

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/20/2010 at 7:09 PM Accepted
    Instead of your words, ask some of your past (or present) clients. Why did they hire you? What do they value in working with you? How would they describe you to a colleague.

    Your exist verbiage is a bit of hodgepodge between "new age" words and business terms. Not a problem, if that's exactly who you're trying to target (a new age, local, business person).
  • Posted on 5/20/2010 at 11:43 PM Author
    @Jay That is the market I am targeting, I am in Portland you know!

    @Karen THANK YOU! That was insanely helpful. I have limited funds and a lot of time, so I am having to do pretty much everything myself.
  • Posted on 5/20/2010 at 11:44 PM Author
    @Jay That is the market I am targeting, I am in Portland you know!

    @Karen THANK YOU! That was insanely helpful. I have limited funds and a lot of time, so I am having to do pretty much everything myself.

    I am still looking for a business name though...
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