Know-How Exchange : Taglines/Names

To come up with the right tagline, we need to understand who your target audience is and what you want to communicate to them. Otherwise you're just wasting your time coming up with a tagline. (Why do you want the tagline if not to communicate some additional information?)

My target market is anyone who wants to save some money and time by using a website template instead of getting a custom designed website.

Hope that helps.

Do you know how many millions of dollars it will take you to generate awareness among the target audience you've defined? It's not likely to happen in our lifetime.

I think you probably ought to be more realistic ... at least at first. Are you trying to reach professional designers or DIY site developers? India, North America or all over the world (i.e., multiple languages)?

You also need to understand what makes your target audience tick, what their most important unmet needs are, and how they decide on templates (or not) and where to get them.

The more narrowly you define your target audience the better your chances of success will be. You're better off getting 100% of a small market than 0.00001% of a huge one ... and it will cost you a lot less up-front.

Your flip answer to the audience definition question ("... anyone who wants to save some money and time ...") suggests you really have not thought this through very well. Do you have a business plan? A marketing plan? If not, that's where you need to start, not with a tagline.

We're trying to help, but you need to get involved if you really want a useful response from us. Or maybe you can share the relevant parts of your marketing plan with us.

If you don't want to help that is fine, I am totally OK with that.

But are you even familiar with web templates? If not then please visit TemplateMonster.com

The very reason d'etre of web templates is to save money and time by using a premade design instead of getting it done from a developer.

It does not matter which country the person is in or whether he is a professional or DIY site owner.

Anyway, I never expected this much hostility from a forum. So you are free to close the thread if you want.

Thank you for the suggestions aniketnik. How about something on the line of saving time by using template? That will also go well with the header image.

(Aside: The average person won't be able to make use of a template, unless there's CMS-type software to provide the interface to allow them to customize it. That means a web designer or person with Dreamweaver (etc.) skills is your target audience.)

Suggestion: Build Your Polished Website Quickly

I'm not sure what "hostility" you're sensing, but there's no need to close your question until YOU are satisfied that you have all our input.

I'd still urge that you give some thought to your business and marketing plans NOW, before you jump into the deep end with your business launch.

Let me address your questions individually:

1. But are you even familiar with web templates? If not then please visit TemplateMonster.com

Yes, I am familiar with web templates. I've even used them before.

2. The very reason d'etre of web templates is to save money and time by using a premade design instead of getting it done from a developer.

This is why you need something to make you stand out from the crowd. EVERY template service will save time and money for the person using it. What makes you different from, and better than, all the others?

3. It does not matter which country the person is in or whether he is a professional or DIY site owner.

It matters if you are trying to generate awareness for your business and your unique benefit-oriented positioning. Marketing isn't free, and it will cost you more if you're trying to reach a global audience of tens of millions of people than if you're trying to reach a very narrow segment of, say, just 25,000 people in the same business or same geographic location.

How were you thinking people would learn about you? Are you expecting that just having a website will be sufficient?

Marketing isn't free, and it will cost you more if you're trying to reach a global audience of tens of millions of people than if you're trying to reach a very narrow segment of, say, just 25,000 people in the same business or same geographic location.

I understand the costs involved in marketing quite well and I also understand the concept of niche markets. But the nature of my product is such that I want to target the widest possible target market. And unlike the real world where this would be unthinkable for a small startup, the Internet makes this relatively easy.

Take services like web hosting for example. Web hosting providers don't segment their markets on the basis of location or gender.

Market segmentation variables like gender, location, lifestyle etc. don't hold much significance for most of Internet based services.

How were you thinking people would learn about you? Are you expecting that just having a website will be sufficient?
Search engines of course. And as far as I know, a tagline embedded in an image has got nothing to do with SEO.

The average person won't be able to make use of a template, unless there's CMS-type software to provide the interface to allow them to customize it. That means a web designer or person with Dreamweaver (etc.) skills is your target audience.

You got that wrong. You don't need a CMS to use a web template. Maybe you are confusing web templates with themes.

Also it is very common scenario for a site owner to buy a template and then hand it over to a freelancer for further customization.designs and

Thank you Karen. Your suggestions gave me enough food for thought.