Know-How Exchange : Taglines/Names

In the tagline, say what he does differently... does he use accents, do impressions that others don't?

Without knowing that and the info you did provide, my initial thought is: Danny Gans -- Impressionist that entertains with more than words.

If this is a serious attempt to create an entertainment brand, you want more than a few suggestions for a tagline. You need to understand the whole marketing process.

I presume that your first goal is to get the entertainer noticed by some of the big names in Las Vegas. If so, that's your target audience ... and a tagline might not be your most important marketing tool for that audience. Rather it might be the ability of the entertainer to get some WOM buzz started. He will need to demonstrate that he can wow a crowd.

If I've misinterpreted what you're asking, please clarify the question. Who is the primary target audience? What is the marketing plan for reaching that audience? Is the impressionist handling his own publicity, or do you have a professional working on the case? Has he been an opening act for anyone who might be able to help?

Has he worked venues other than Las Vegas already? Can that serve as a kind of audition for the Vegas producers?