Question

Topic: Taglines/Names

Name For A Non Profit Online Retail Store

Posted by Anonymous on 5/27/2010 at 9:17 PM ET 125 Points
I need a catchy name and tag line that describes our online
store.
We are NF Endurance a fund raising arm of the Children's Tumor Foundation
NF Endurance sponsors 50 marathons per year.
Our runners RuNFor a reason-to end neurofibromitosis (NF).
Our online store will sell quality running gear to our runners.
All proceeds from online store will go to the Children's Tumor Foundation
Our target market is middle aged, upper income, women (65%) and men (35%) who run marathons.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/28/2010 at 9:19 AM Accepted
    Unless "NF" has a meaning to your target audience, don't add it. You can mention it in your tagline, should you wish. People won't be purchasing from you to donate to the Children's Tumor Foundation (they could do that in other ways) - they'll be wanting to primarily purchase supplies and feeling good knowing how profits will be used.

    Name suggestion: Marathon Gear
    Tagline suggestion: "Good To The Last Mile" or "Run Miles With Style"
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