Question

Topic: Taglines/Names

Tagline For Adhesive Tapes Business

Posted by Anonymous on 5/29/2010 at 4:15 AM ET 250 Points
Hi,
My companies name is Meridian Adhesive Tapes. And my products sell by my brand name Meridian. We are in to specialty adhesive tapes business and make a lot of customized adhesive tapes as per our customers requirements. I need a 3 or max 4 word tag line for my business as we are planning to go retail in the next month.
Any and all suggestions are highly appreciated. Thanx for your help in advance.
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RESPONSES

  • Posted on 5/29/2010 at 8:40 AM Accepted
    Where are you located? Who will your be in your target audience with the retail product? Are you selling to end-user consumers or to businesses? Is the brand positioned as being for packaging or for application to the skin? What kinds of retail outlets will carry the line?

    In short, what are we trying to communicate in the tagline? Who is the audience, and what important and unique benefit does your product provide for them?

    We can come up with a lot of tagline ideas, but they probably won't solve your problem if we don't know what we're trying to communicate, or to whom. For that matter, how will YOU know which one of our suggestions to take? What are the criteria by which you'll judge our suggestions and pick a winner?
  • Posted by Peter (henna gaijin) on 5/29/2010 at 2:18 PM Accepted
    Mgoodman's questions are good, and would be useful in helping us suggest tag lines. You are a company in India, but will you be selling retail in India? or elsewhere?

    Also, do you really need it to be 3 to 4 words? Long tag lines aren't usually good, but also limiting it to a arbitrary length may not be good also.

    For a suggestion, how about:
    Quality that Sticks
  • Posted on 6/2/2010 at 4:35 AM Author
    @ Mgoodman - Well thank you for the reply, to answer all your questions...
    1) We are based In Mumbai, INDIA.
    2) We are primarily targeting Distributors , Wholesellers and Retail outlets who sell Adhesive Tapes and also we have End Users who are big companies who buy generally for self consumption.
    3) I basically need a tagline for my business that is Adhesive Tapes in general which will go with my branding like in advertisements, visiting cards, letterheads, packaging and everywhere my company logo goes.. I do not need a seperate tagline for my retail product.
    4) Our USP is our innovative products , customization that we offer for each and every client and a repute for making difficult and unusual products.
    5) Our products go in a variety of industries like automobiles, electronics, packaging, printing etc..

    I hope it answers all your questions....if you need more info please do post a msg...
    Thank you for your Help.
    Nirav Desai
  • Posted on 6/2/2010 at 4:38 AM Author
    @ Peter -
    I hope my above response to mgoodman will answer some of your questions.
    I am not specific about the length of the tagline but i feel if its small it would be better to remember .

    thank you for your response and hope to get some more ideas from you.

    Nirav Desai
  • Posted on 6/2/2010 at 4:40 AM Author
    @ W.M.M.A
    Thank you for your response..but i need a little conservative and official tagline...though getting sticky with it sounds good...
    Please give me some more suggestions if you can..

    Nirav Desai
  • Posted on 6/3/2010 at 6:21 AM Accepted
    These are my suggestions for conservative tag lines:

    "We customize your every sticker requirements"

    "We customize your every adhesive requirements"

    "Where your adhesive requirements are always met"

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