Know-How Exchange : Taglines/Names

We can help, but we need more information first.

Since the SpectraSoul name doesn't give any clue to what makes you different or special, you'll need to tell us what it is about your company that would appeal to your target audience. And you should tell us very specifically who your prime target audience is, where they're located, what kinds of services they need, etc.

This information is more important for the purpose of creating a punch line (a/k/a tagline) than anything else, since the purpose of the punch line is to grab the attention of your target audience and tell them what unique and important benefit you will deliver for them.

You might also give some thought to what you're trying to communicate and how you'll evaluate our suggestions. What criteria will you use to pick a winning punch line? If you can tell us that, there's a good chance we'll come up with some great ideas. If you can't tell us that, then we'll probably not be very helpful.

A Global IT Consultant and Services Company
Specializing In Website & Product Development
Specializing in Library Management System Software

Afroze

First, a word to the wise: A punch line is the last line of a joke that makes people laugh. What you are looking for, to go with your company name, to explain its core value proposition in a unique, pithy, short and hopefully memorable phrase, is called a tag line.

Second, I don't want to pour cold water on your shiny new venture, but I have to say I feel you are probably taking the wrong approach.

You have described a business model that you say you have just incorporated, as "SpectraSoul Technology Solutions is a global IT consultant and services company that has succeeded in leveraging its people, products and processes to provide value to its customers."

There are hundreds if not thousands of companies around the globe that make claims like that, and maybe some of them are well founded. But you have just incorporated your company. Are you really global? Where are all your offices? How many employees, 5,000 - 10,000?

If you really have just incorporated this new company I suspect you don't have many employees or offices, so laying claim to be a global IT company may be a bit of a long bow to draw.

How about a bit of reality in your description? Tell us how things really are?

OK, then you say you are a company that does:

1) Website Development
2) Software Application / Product Development

...but when Karen gives you some tagline options focusing on those niches, you tell her you don't want to be limited to web design or library management software.

Let me give you the big tip: Nobody is going to believe a specious claim that you can be all things to all people on any technological platform without any boundaries and on a global basis.

You need to get a clear, and very sharp focus, to your business and value proposition, if you are to survive with this newly-incorporated company.

If you do websites well, then be that guy.

If you do library management systems well, be that guy.

But don't be so afraid that you will miss any software development opportunity that may be just around the next corner that you lose all focus.

Because focus is what allows businesses to survive.

Customers want specialists in solving their needs, their problems, not some guy who thinks he can give any problem a red-hot go. Customers buy experience, skill, understanding of specifics. They do not buy generalists any more.

So have a good hard think abut the business you really want to be in, and come back and tell us. Because with a vague fuzzy business objective you will attract vague fuzzy enquiries. And they don't easily convert to sales revenue.

Hope that helps.

ChrisB