Question

Topic: Taglines/Names

Healthcare Tagline For A Billboard Campaign

Posted by Anonymous on 5/30/2010 at 12:43 PM ET 250 Points
Hi everyone,

my name is Tomas and I work for a unique medical pediatric system system in Slovakia, Europe.
Sevices that we are providing are:
1, 24 / 7 pediatric phone consultation line - efficient help for mothers that encounter common health problem of their child e.g. in the middle of the night (headache, fever etc.)
2, second doctor opinion - consultation in all pediatric specialisations by one of the best pediatricians in Slovakia
3, surgery in one of the best hospitals in Europe (Hamburg, Germany) - in case of serious diagnosis (e.g. oncology) we will take the child and the parent to Hamburg UKE University Hospital, where the kid will endure the surgery with parent staying on the place.

Every parent that wants to join the service, has to pay a monthly fee.

We are about to start a marketing campaign involving billboards and are looking for a strong tagline to put on the them.
As for the character of the service the product resemble an insurance. We are doing it on non-profit basis though, which is strong element how to differentiate us from the possible competition (there is no real competition right now in Slovakia).

Now the task is to create a strong tagline to put on the billboards. It is good to know that slovak people are content with the state of slovak healthcare. Only people that have some experiance know that it is in very poor state.

If there is any idea I would really appreciate it.
Thank you very much
Tomas

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RESPONSES

  • Posted on 5/30/2010 at 4:55 PM Author
    Hi Karen,

    thanks for the additional questions.

    No the fee in general is not subsidized. We keep it low though as the goal is not to make the profit.

    We orginze the whole project as a civic association and in the marketing materials are talking heavily about solidarity between parents. The project is based on building a comunity of parents that want to do more for their children. Also, for parents that can not afford even the low fee, there is a symbolic monthly fee.
    The question is whether to use this in the tagline since based on our omnibus survies the most important are the services and expertise of the doctors.

    We will serve children up to 18 years.

    The name of the non-profit is Trefoil. We are working with the number 3 e.g. 3 services, triple help for children etc...
  • Posted on 5/31/2010 at 6:15 AM Author
    Phil and Karen,

    thanks for your help.

    The problem with affordable-concept is that the healthcare in Slovakia is generaly free for everyone (the insurance fee is directly deducted from one´s salary and it is compulsory).

    Our project is bringing something extra or let´s say we try to supplement not-perfect state healthcare with excellent service. The project is unique and we are always fighting with the people´s relative satisfaction with the state healthcare.

    Tomas
  • Posted by Jay Hamilton-Roth on 5/31/2010 at 9:48 AM Accepted
    The Better Healthcare Solution
    Ensure Your Child's Health
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