Question

Topic: Taglines/Names

Need Tagline For Biker's Jacket

Posted by Anonymous on 6/1/2010 at 9:37 AM ET 65 Points
Hey guys,

In the next few months our company would be launching a biker's jacket just for women. The features of this jacket includes:
Water Resistant
Windproof
Specially designed elbow pads for protection against falls or drifs from motorbikes
Built in ventilation system to release internal heat.

Currently we are the only one in the market to produce such jacket, and in our promotional area and flyer, we would like to point out the exclusivity of our jacket (something like The First Biker's Jacket, or The Ultimate Biker's Jacket, but something fancier). Our age demographic is 18-30, and this promotion area would be in a local department store in Indonesia.

Here's how our flyer currently looks like:
https://img693.imageshack.us/img693/1898/biker3.jpg

Really appreciate some inputs ..thx

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RESPONSES

  • Posted by Peter (henna gaijin) on 6/1/2010 at 11:42 AM Accepted
    The jacket looks thin, as compared to the biker jackets and suits worn around here. Makes me wonder if it would provide protection in a fall. Maybe the tagline should reinforce the safety aspect.
  • Posted on 6/1/2010 at 12:30 PM Author
    Phil - Thanks for the response. The link actually works now.
    Since our customer profile are Indonesian, thus their vocabulary of English is limited. My boss thinks it should be as clear as possible..something like "C2 Super Cool Biker's Jacket" or something like that.

    Peter - It's actually quite thick and it has a 2 linings inside. One made from single jersey material, and the other from polyester.
    We are sort of going for this cool, exclusive, kind of sexy vibe, but not too blatant. Just simple words that emphasize those which i said above.
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