Question

Topic: Taglines/Names

Help Naming An Insurance Agency! Please Help!

Posted by Anonymous on 6/1/2010 at 10:24 PM ET 250 Points
I am branching out into a solo venture doing all lines of insurance from life, health, diability, workers comp, auto and home while also capitalizing on asset mangement. I will be independent and capable offering numerous companies. I need help naming my agency. I have been thinking of ideas that will convey professaial excellence, service, strength and security. Any ideas? I need a creative mind to assist me with this process. Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/2/2010 at 10:00 AM Accepted
    Kenny - it's assumed that an insurance company will offer "professional excellence, service, strength, and security". So instead I suggest you focus your name/business on targeting a specific group of people who want your services (local small business owners? divorced moms? senior citizens?) and name your business to appeal to these people. You want to position yourself as the specialist to your target market and not a "I can do anything" sort of business (to no one).
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