Question

Topic: Taglines/Names

Health And Wellness Program

Posted by Anonymous on 6/2/2010 at 4:00 PM ET 250 Points
I represent a communications company, phone, cable tv, internet. We are establishing a health and wellness program and would like give it a name. Also, would like recommendations for a theme for an upcoming health fair (July) Any suggestions?
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RESPONSES

  • Posted on 6/2/2010 at 9:50 PM Accepted
    Who is your target audience? What benefit are you promising? What exactly do people get when they sign up? What happens when people say, "Yes!"? What's the value proposition?

    You want to launch in July and you don't have a name yet? Do you have a marketing plan? What are the business objectives?
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