Question

Topic: Taglines/Names

Photography Name And Tagline

Posted by Anonymous on 250 Points
Hi! I am taking the plunge and going into the business of professional photography. For years, I have been freely taking pictures of weddings, babies, and families. After many suggestions, I am finally going into business!!! It is really my dream job.

As for my market position, I plan to specialize in newborns and babies with additional work from maternity, children and families. My style of photography is lots of natural light and color. It is art to me. I plan to specialize (babies and newborns) and compete in the market based on quality. Almost a boutique-ish feel. I provide lots of time at shoots, up to 3 hours for newborns. My demographic is mothers age 30-40 in the middle to upper-middle class income bracket. My goal is to own a studio within 5 years.

For the name, I am not opposed to using my first name, Suzanne. My middle initial is C. I would prefer to stay away from my last name as it is mouth full when combined with my first name. I am open to having an artist last name that coveys my photographic style - hope, joy, etc. If there is a play on sounds that would be even better. I also go by Suzy.

Another ideas is to use my defining characteristic - red hair and freckles somewhere in the name. I would also like to convey the quality, boutique (limited sessions) somewhere as well.
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RESPONSES

  • Posted on Author
    Thank you for the suggestions. I can definitely see the points for forgetting the characteristics. What would you pair with Suzanne? I was thinking:

    Suzanne C. Photography
    Photography by Suzanne
    Suzanne Hope Photography
    Suzanne ....

    Or would you leave it just Suzanne? I also go by Suzy but feel this is not as professional.
  • Posted by Jay Hamilton-Roth on Member
    (Aside: since babies and newborns may not cooperate for a long session, you might consider highlighting that you're fast/boutique - for example: "No Stress Archival Baby Photos").

    Besides building your business around your name, consider:
    "Smile, Baby!" or "First Photos".

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