Question

Topic: Taglines/Names

Reconsidering Tagline

Posted by Anonymous on 6/8/2010 at 4:51 PM ET 100 Points
I have an absolutely wonderful tagline for my new gift shop. However, I am searching for an alternative because of the vast amount of competition. My DBA is "The Ruffled Ribbon". My initial tagline focused on the shopper being able to shop for themsleves as well as others. In trying to set myself apart from other gift shops, I am thinking that my focus should be more on practical gifts that are useful, and not just pretty. I thought about having a play on the word "ruffled" as an opposite to the neatly wrapped gift box with a pretty little bow that contains a dust collecting nicknack. I'm thinking pretty nice gifts that have practical uses (i.e. I'm selling women's tools with floral designs).
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RESPONSES

  • Posted on 6/8/2010 at 5:37 PM Author
    Ouch! My current tagline (which I was blessed to have as a result of someone's input on this site) was originally, "Indulge yourself and shop for others. My graphic artist thought it might be nice to make it : "Indulge yourself...and shop for those you love."
    I want a gift/specialty shop where people can purchase items for themselves as well as others. I don't want to be a store where people only shop for others on special occasions. As for the tools, there is a company called "Pretty Tools" which makes garden tools, scissors, staplers, tape measures, etc. with floral designs on them for women. That was just an example, I'm selling a variety of items.
  • Posted on 6/9/2010 at 9:56 AM Author
    Well, this is rather awkward!
    Hello Phil. You were the one who gave me my original tagline. Please pardon me as I explain what has since transpired. My graphic aritist assisted me with adding the phrase "shopping for the ones you love". About two weeks ago, I met with two men from a small business association group (SCORE). When I mentioned my tagline (the ammended version) "Indulge yourself...and shop for the ones you love", the looks on their faces were ghastly! From that moment on, I began to wonder if the addition of the word "love" is a bit amaturish or just plain korny. I thought I would present this matter to the forum one more time because I need to print business cards for an upcoming trade show.
  • Posted on 6/13/2010 at 10:30 AM Author
    This question will now close. Sadly, I was not able to generate more input. Thank you.
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