Know-How Exchange : Taglines/Names

Where are your customers and prospects? Maybe a name that includes the location (i.e., city, state, local landmark, etc.) would help them understand you're "one of them," and not some impersonal super-corporate type.

And the thing that will make you stand out is the service and integrity with which you conduct business, not the name itself. Sure, a good name is important, but the most important thing is to communicate something about the unique benefit you offer that sets you apart from the other insurance agents in your area -- not a memorable [but meaningless] name.

Give us a little more information about what type of insurance you sell, who is in your primary target audience, where you're located and what makes you different from, and better than, your competition, and we'll help you with the name.