Question

Topic: Taglines/Names

Need Opinions On Tagline One More Time

Posted by Anonymous on 6/18/2010 at 7:47 PM ET 100 Points
I am down to the wire and need to post this one more time. My tagline for my online general gift shop is currently, "indulge yourself...and buy for those you love". Should I keep this, or go back to the original, "indulge yourself and buy (or shop) for others"? I don't want another tagline, I just need to know if the second one is a better bet marketing wise.
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RESPONSES

  • Posted by mgoodman on 6/18/2010 at 8:52 PM Moderator
    First one is better, IMHO.
  • Posted on 6/18/2010 at 9:23 PM Member
    I agree with both Michael and Phil.
  • Posted by Jay Hamilton-Roth on 6/19/2010 at 12:30 AM Accepted
    Even though you don't want another tagline, I'd suggest eliminating the phrase "buy for" from your first suggestion, creating the tagline: indulge yourself...and those you love.
  • Posted by Chris Blackman on 6/19/2010 at 6:33 PM Accepted
    Number one with Jay's modification - Indulge yourself and those you love.

    Number two has no value benefit to the customer, scrap it.
  • Posted on 6/20/2010 at 7:43 AM Author
    Thanks everone! Great helpful responses.
    One more thing, does having a phrase, "those you love", potentially deter customers who want to purchase items or gifts for people they don't necessarily "love" (i.e. co-worker, boss, etc.), or am I thinking too much?
  • Posted on 6/21/2010 at 8:30 AM Author
    What I feel will be somewhat different from some of my competitors is that I will be offering gift products that are not only pretty, cool or attractive, but useful and practical. In other words, not another nicknack or dust collector.
  • Posted on 6/22/2010 at 9:40 PM Author
    Thanks to all who took the time to respond to my great need.
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