Question

Topic: Taglines/Names

Tagline For Antifreeze

Posted by Anonymous on 6/21/2010 at 4:04 PM ET 125 Points
Looking for a tagline for marketing pieces for a line of antifreeze. Antifreeze is typically identifed by color - the color of choice previously was green. We are trying to promote "GLOBAL" antifreeze which color is chameleon over the old green antifreeze.

suggestions/ideas welcome.
thanks
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  • Posted on 6/22/2010 at 10:46 AM Author
    Global or chameleaon antifreeze is good for use in all makes/models of vehicles, which is what makes it so great. Other antifreezes - green or orange or whatever are specific to make/models of vehicles.
    All companies market the various types/colors of antifreeze, however, we would like to push our customers towards the global option since it makes more sense & is the new thing.
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