Question

Topic: Taglines/Names

Name For A Small Marketi G Agency

Posted by Anonymous on 6/29/2010 at 6:50 PM ET 65 Points
Im bussiness manager and Ive been working freelance in some advertising and marketing camapaigns for a couple brands. Now In looking to open my own agency focused in small bussiness in Mexico City. And it has been very difficult to find a short and remindable name. Ideas welcome! Thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 6/29/2010 at 7:29 PM Accepted
    Can you help us understand your positioning? What unique and important benefit do you offer your prospective clients? Why should they believe your promise? What makes you different from, and better than, other agencies that serve small businesses in Mexico City?

    Instead of looking for a short and memorable name, you might consider a name that communicates your unique positioning benefit. Experience suggests that benefit-oriented names are more effective than other names.

    How do your prospective clients decide which agency to hire? Is it based on the brevity of their name? Probably not.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)