Question

Topic: Branding

Brand Mining

Posted by Anonymous on 7/1/2010 at 1:32 AM ET 25 Points
Can anybody explain me the term Brand Mining ?
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  • Posted by Chris Blackman on 7/1/2010 at 1:57 AM Accepted
    Sounds like an invented term. Google search doesn't reveal much - one practitioner claiming to delve into an organisations market perception across a wide range of brands uses the term "Brand Mining" to describe what he does.

    I'm unconvinced there's a genuine discipline attached to the term.

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