Know-How Exchange : Taglines/Names

Brand name is not simple process, you must need to do little search about it.
Reseach the competition in your area and make understanding how they build their brand and what names they use for their shop.

Before giving a name must consider;
brand name is not more than two words.
Easy to recall and understanable
Easily translate in every language

You can choose your own name for a barnd, this will called owner named brand or corporate brand.
like (ur name + garments) or some adjective too like fashion, style, trend. You can attach a city or place name with it.

So it is own you, how you like to be known. Bring some friends and employees if have, collect ideas and do brain storming, talk to customers and target segments from where they buy and how they percieve about competion brand names and what type of brand name they want to look new.
Thanks