Know-How Exchange : Taglines/Names

Where are you going to launch this business? You need to communicate what you do, and what the benefit is, in your tagline, and if you only serve a specific area, that should probably be part of the tagline too.

Right now, the only thing your name does is say "This is for book lovers." That's not bad, but there are millions and millions of book lovers in the world, and you can't serve them all. So think about what we might say in the tagline that lets your real target audience know that you're talking to them.

And, while you're at it, can you help us understand what your target audience thinks the most important benefit of your service would be? Did you research the market by talking to prospective customers? What did they say? What words did they use to describe their needs? What did they like/dislike about the concept?

We Satisfy Your Addition
When You Gotta Have Another Book (To Read)