Question

Topic: Taglines/Names

Name For A New Dog Walking Business

Posted by Anonymous on 7/4/2010 at 2:01 PM ET 250 Points
We're looking for a punchy name and tag for a new dog walking business that will also expand to dog sitting and cat feeding.
Any and all ideas welcome.

Thanks
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RESPONSES

  • Posted on 7/4/2010 at 3:14 PM Accepted
    Where? Who is the primary target audience? What makes this business different from, and better than, competition? Who is the competition and what do they promise/offer?

    It's important to understand your target audience and how they make decisions (when selecting a dog walker), what words they use to describe their ideal dog walker, etc. Without that you're probably going to be talking more to yourself than to your target audience.
  • Posted on 7/5/2010 at 12:52 PM Author
    The business is in London and Middlesex, UK and the target audience is the professional person who is out at work all day wanting to be a pet owner and wants to be sure that their pet is being looked after.
    The opening business has come from word of mouth contacts and we believe it to be because the wallker is felt to be trustworthy and cares for the animals under her supervision.
    The company will be fully UK registered and insured and the walker will be diploma level trained.
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