Question

Topic: Taglines/Names

Need Slogan For Propert Maintenance/landscape

Posted by Anonymous on 250 Points
I am re-branding my property maintenance and landscape company and getting ready to launch a new logo, new colors, new website, brochure, letterhead, etc. In the process of launching this new marketing initiative, I want to have a slogan and tagline to go with my logo. The name of my company has the word LANDSCAPE in it, but I don't necessarily think the slogan should include using that word as well. Seems redundant. While my company does do landscaping, property maintenance for businesses large and small is really more our focus. For example, we do snow removal, tree cutting, painting lines on parking lots, build swamps, power wash buildings, rebuild damaged lawns, build receding walls, etc. I need to find a slogan that is able to brand us and I am thinking something that is more pop culture, in the sense that it is a well-known phrase, song lyric, etc. (i.e. Simply the Best or Nobody Does it Better) may be the way to go, rather than trying to find a slogan that encompasses all that we physically do. I am open to any and all suggestions, but am desperate to come up with something soon, as the business development season of my work is about to begin and I want to start off branding us with the new look right from the start. Thanks in advance to all you brilliant marketers out there who decide to embrace this challenge!
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RESPONSES

  • Posted by DougO on Accepted
    Exterior Design, Installation & Maintenance

    Instead of a catchy tagline, consider a descriptive subhead to your company name and logo, such as the one I wrote above.

    Your business services go way beyond the definition of "Landscaping", so help your audience(s) out by quickly describing the scope of your services within your logo.

    I imagine you won't be spending a lot of money on advertising or direct marketing. So ensure that your business name works as hard as it can. Then, write a compelling ad, post card or business letter that provides the excitement you would like to express about your company.

  • Posted by Jay Hamilton-Roth on Accepted
    How about: "#1 in Property Maintenance"?

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