Know-How Exchange : Taglines/Names

I thought I would repost this as a seperate question to get additional responses. Our company is a corporate branding company, primarily offering custom decorated apparel and promotional products. We recently purchased a laser bridge machine that provides laser applique and etching on apparel. It's a very trendy look and provides a concise looking logo for companies. There are only a handful of companies in the US with this current product/service available-mfg. Target audience will be colleges/schools, business' and events. We are launching the new service and products this fall. Should we develop a slogan for this launch to be more effective? If so, any name ideas?
Our company name is Excel Images.
If you need additional information please let me know.
Thanks, Stacey