Question

Topic: Taglines/Names

Need A Tagline For An It Company

Posted by Anonymous on 7/19/2010 at 4:09 AM ET 250 Points
I have an IT services company in London supporting businesses and our current tagline is "the complete i.t. solution"

I'm starting a new technology provider business to provide hardware, software, services, broadband, media solutions etc. This will be targeting both Business and Home markets. Sort of a one stop shop for peoples technology needs.

So obviously my current business tag line only covers the IT part and i'm looking for something that conveys a promise to supply and solve people needs.

I've been racking my brain but can't get one I like and thought i'd come here for some advice.
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RESPONSES

  • Posted on 7/19/2010 at 7:38 AM Moderator
    Are you starting a new AND DIFFERENT business, or are you just expanding the current business to cover "people," and not just IT departments? Said another way, will you end up with two companies or one?

    From a marketing standpoint, you probably want a different name when you're dealing with individuals than when you're dealing with companies. The target audiences are different, and their needs are somewhat different. And therefore the reason they would hire you are somewhat different ... and that difference should be reflected in the names and the taglines.

    Develop a positioning statement for each target audience and use those positioning statements to form the basis of the creative briefs that will ultimately determine the names and taglines.
  • Posted by DougO on 7/19/2010 at 10:23 AM Accepted
    Technology for Life.

    Common Sense Technology.

    Sensible Technology for Humans.

    Where Technology Meets Humanity.

    Technology for the Rest of Us.
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