Question

Topic: Taglines/Names

Need Cute Tagline For New Online Shop

Posted by Anonymous on 7/30/2010 at 11:13 PM ET 250 Points
I'm opening a new shop on Etsy...One Pink Lemon.
I need a fun, cute and catchy tag line.
I create paper goods - scrapbooking embellishments, personalized labels, gift tags, paper garland, note cards, etc...
My designs are fun, unique, girly, sweet, sassy and fresh.
The name One Pink Lemon evolved as I thought about wanting to stand out amongst the crowd.
Any help would be appreciated!
Thanks!
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RESPONSES

  • Posted on 7/31/2010 at 7:01 AM Accepted
    This is a case where "fun, cute and catchy" is probably the wrong strategy. Your name is fun, cute and catchy, so your tagline needs to tell your target audience what you do and why they should buy stuff from you.

    Define your primary target audience. Who are the people most likely to buy from you? Gender/age? Where do they live? What other kinds of products do they buy? What are their unmet needs? How do they make purchase decisions in your category? (Do they choose a supplier based on how cute their tagline is?)

    Then think about the unique benefit you provide for your customers. What makes you different from, and better than, your competition? What's your unique positioning benefit -- that compelling reason your prospects should buy from you?

    Taglines can be important marketing tools, but usually the hard-working, benefit-oriented taglines are what sell stuff, not the fun, cute and catchy ones.

    So do you want to be in the entertainment business or do you want to sell some paper goods?

  • Posted by Jay Hamilton-Roth on 7/31/2010 at 9:58 AM Member
    Sweet Handmade Paper Goods
    Paper Goods For Your Squeeze
  • Posted by Gail@PUBLISIDE on 7/31/2010 at 4:34 PM Member
    I'm usually the first to tell someone to describe what they do in the name of their business, but I think with the right logo design and tagline, One Pink Lemon will be a great name going forward.

    I would tighten Phil's idea and make it more descriptive:

    Personalized Paper and Scrapbook Embellishments

    Many of those who sell personalized papers and scrapbook accessories don't market both, which is why if you want work with both equally, you should say it in your tagline.

  • Posted by DougO on 8/2/2010 at 11:22 AM Member
    Paper will never be the same.

    Paper with Passion.

    Paper products with personality.

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