Know-How Exchange : Taglines/Names

I would like to get a catchy tagline for my interior design business. I attend networking events and need to give an elevator speech to potential prospects and would like a catchy tagline which I have not been able to come up with on my own. I might even need 2, one for people who are familiar with what I do and one for people who don't have any idea that people do what I do (which seems to be a lot).

Here is my website https://elemental-design.com

I provide interior (architectural) design for commercial spaces, much like what people would expect to be architecture. I'm not a decorator. I work with clients to make sure the space they are in supports how they function. Then by space planning (drawing up the walls on a blueprint) the space will benefit the employees and visitors with convenience. I have set up my website with the basics of the process. First I would keep the intent of a sustainable design (best use of money for the client), then programming (figuring out how much space they really need and what things need to be next to each other), then space planning (drawing the wall locations) and finally the interior design (this is what makes the place pretty with wall, floor and ceiling finishes and then furniture).

The business could be an office, restaurant, hotel, casino, etc. I have done a lot of work on government projects like courthouses, courtrooms, offices and even detention facilities. Their location would be a high rise office building, free standing building or even could be building a new building to suit then. This is also called tenant build-out work or facility planning for very large companies. The work could be just reconfiguring the furniture to complete construction of a building (if a new building typically work with an architect of record to do the shell which is exterior walls and roof and structural components of the building).

The benefit to the client using an interior designer's services as opposed to a contractor or architect is that an interior designer starts the design with how the people who live in the space use it and works out from their to make the space fit them. It should be both pretty and functional to be a successful project.

The target market would be a business owner with 10 or more employees (could be a very large business too), the leasing agent renting the office space, the realtor selling the space or the contractor. There are basically these 4 people involved in the process.

I have worked for other companies for 18 years and recently started my own company. This is what I put together for mission, vision and values. The vision statement is a work in progress and the goal.

Mission Statement: Elemental Design, LLC is dedicated to improving quality of life with beautiful, functional interior design for every budget. We are a passionate advocate and ally for those moving through the design process. Through design direction and decisions, we honor all who visit these spaces.

Vision Statement: We are committed to improving the world through our passion for interior design. We are the Martha Stewart of interior construction design, educating the public on the importance of utilizing an interior designer on every construction project. We are world renowned for creativity in materials use.

We provide nationwide interior architectural design services for tenant build-out and design-build projects for government and commercial businesses. We assist our clients in getting the best value for their construction money.

Our award-winning main office is in the Lakeview area of New Orleans, Louisiana. We have employees located in each geographic region of the United States. Employees remain with the company long-term because of the positive work environment, flexibility, personal growth and autonomy available to them. Our operating procedures ensure consistency of product output.

Values Statement: As a company, and as individuals, we value integrity, honesty, personal excellence, constructive self-criticism, continual self-improvement, personal responsibility and mutual respect for diversity. We take on big challenges and pride ourselves on seeing them through. We hold ourselves accountable to our clients and employees by honoring our commitments, providing results and striving for the highest quality. We utilize the principals of consensus to moderate the design process, defining effective solutions which ensure total client satisfaction.