Question

Topic: Taglines/Names

Therapy Center Rebranding Needs New Tagline

Posted by Anonymous on 7/31/2010 at 11:29 PM ET 250 Points
I started the business 4 years ago as a social skills center. Now we offer social skills therapy, individual therapy, home based programs, life skills, transition planning, music therapy, and community outings. Our logo was puzzle pieces but that has apparently given the message that we only work with children on the autism spectrum. While we do work with this population, we also work with all kids and young adults, so we are getting rid of puzzles and Im thinking about a butterfly that symbolizes change and progress. I need a new tagline to explain all we do. Any suggestions will Help greatly.
thank you
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/1/2010 at 9:39 AM Accepted
    What's the name of your center?
    Where are you located?
    What's the purpose of the tagline: to attract more members or donors?
  • Posted on 8/1/2010 at 3:12 PM Author
    My buisness is called Prompt & Play, we are in Delaware. The reason we are rebranding is because we have had a large number of consumers and doctors tell us that some people are resistant to contacting us due to our puzzle pieces, they feel we symbolize only autism, I don't agree but I would like to increase our consumer population. I am keeping the same color scheme and overall look, just changing logo and enhancing tag line. I don't want to change to much. Our current tag line is Promoting Social and Developmental Growth, I like this but would like it to be more encompassing to self awareness but im drawing a blank. Thank you for all your feed back it is very helpful.
  • Posted on 8/5/2010 at 4:43 PM Author
    I think we have a logo and it looks like it has to do with perspective taking. so far my cllient base is highly responsive. I am making the tag line search a contest and if someone gives me one I use they will win a 50.00 gift card.

    thoughts????
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