Question

Topic: Taglines/Names

25th Anniversary Slogan For A Rubber Corporation

Posted by Anonymous on 8/1/2010 at 8:52 AM ET 125 Points
CHERUBIN RUBBER CORPORATION is FIRST exclusively manufacturing rubber balloons in the Philippines. Balloons that are used in occasions such as birthdays, corporate events, weddings, promos, or sales to name a few.

The Company is soon-to-be celebrating it's 25th anniversary. Can you suggest slogans/taglines for such event. Your answers are greatly appreciated.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 8/1/2010 at 9:51 AM Accepted
    Does your 25th anniversary truly matter to your (prospective) customers? Most likely it matters more to you than them, so focus your message on them, not you. For example: Over 2,000,000 Smiles Served (or whatever your estimate of the # of balloons you've sold in the last 25 years).
  • Posted on 8/1/2010 at 11:39 AM Accepted
    Jay is right. Instead of broadcasting how old the company is, focus on why your customers keep coming back to you for their balloons. YOU may care about the 25th anniversary, but your customers care about what's in it for them to do business with you. If you can't offer them something more meaningful than the fact that you've been around for 25 years, you have a serious brand positioning issue.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)