Question

Topic: Taglines/Names

Need A Tagline For My Offline Marketing Business

Posted by Anonymous on 8/1/2010 at 1:06 PM ET 250 Points
I am starting an Offline Marketing Business where I would help local businesses increase their sales though website development/creation/SEO, offline line strategies (referrals/follow up), and I will generate leads for them.

I wanted something that will quickly tell them I will help them get more business/make more sales/earn more money easily, without them having to do alot
of work. I also plan on my services being affordable.

I would like my tagline to be short enough to fit on a business card and it will also be on my website. Ideas I have had: More Sales with Less Work,
Sell More, Earn More Now, More Sales With Less Effort.

I appreciate your help
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RESPONSES

  • Posted on 8/1/2010 at 2:07 PM Accepted
    You have the right idea to focus on the benefit for your target audience.

    You might also think about a stronger promise like "Profitable Leads. Guaranteed." or "You grow your business. We'll deliver the fertilizer."

    You can also consider something like "Your Secret Competitive Edge."

    Of course, it would help if we knew the name of your business and a little more about your primary target audience. The more specific you can be, the stronger your tagline will be.
  • Posted on 8/1/2010 at 5:18 PM Author
    Thank you for your response! I have chosen The Business Marketing Institute for the name. (I am open to feedback on the name.)

    My target audience to begin will be Independent Life Insurance/Long Term Care agents, Plumbers, and Home Health Care providers.

    Hope this helps...
  • Posted by Jay Hamilton-Roth on 8/2/2010 at 9:17 AM Accepted
    "The Business Marketing Institute" sounds more like a school that's teaching people how do marketing rather than a person who's doing the marketing for a client.

    Since you're focusing on local business, add your city/region name to your tagline. For example: "Boosting Des Moines' Businesses" or "The Quickest Way To More Sales".
  • Posted by george_froehlich on 8/2/2010 at 2:33 PM Accepted
    Getting results for less

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