Question

Topic: Taglines/Names

Catchy Real Estate Name

Posted by Anonymous on 125 Points
My name is Cookie and would like to incorporate that into my real estate company name. It is easy to remember and I sometimes take cookies on listing appts.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    There's nothing wrong with your name: Luann Bradshaw Realty or Luann Bradshaw Properties.
  • Posted on Accepted
    There is nothing wrong with using the name that you go by- I would never view that as a sign that you were unprofessional. In fact, I ran a Google search and found multiple other real estate agents working for well-known successful real estate companies that are named Cookie. Rather than incorporate it into the company name, why not try to play it up in your slogan- ie: saying that you're "one tough Cookie," that you can offer "a taste of home," or you've got the "sweetest deals!" Something along those lines. Cookie is definitely a memorable name and I think you're smart to use that to your advantage. Also, studies have shown that the smell of baking cookies makes people feel more at home so maybe that's a good marketing tool! :) Good luck with everything!

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