Question

Topic: Taglines/Names

Taglines In Giving Discount

Posted by Anonymous on 8/6/2010 at 3:26 PM ET 250 Points
Please assist me in getting proper tagline for our 4 star resort. We would like to create an advertisement that we are giving discount,,just like book for less, starts from USD 50..but it's very common.so please help me.
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RESPONSES

  • Posted on 8/6/2010 at 3:40 PM Accepted
    If you are a 4-star resort, why would you want to advertise a price discount? That undermines the quality perception. (If you don't think it's worth full price, nobody else will either.)

    I'd look for a tagline that reinforces the basic benefit positioning, not the fact that you want to give a price discount.

    Are you looking for help with an advertisement or a tagline? Are you an agency or a resort employee? Where? Who is the target audience? What do you want the target audience to know about your resort other than the fact that you think it's overpriced?
  • Posted by Jay Hamilton-Roth on 8/9/2010 at 9:18 AM Accepted
    A 4 Star Resort...For The Price of 3 Stars
    The Stars Are Shining For You
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