Know-How Exchange : Taglines/Names

The more "neutral" your name is, the less impact it will have with each target audience. The more specific you can be, the better chance that the name will communicate the right message to the right audience.

It would seem that the market you've identified as your initial target is large enough to keep you plenty busy for many years. Why not zero in on that market and do what you can to grab a 100% market share of the most important segment. That will let you really communicate clearly and effectively with your target audience, rather than spread your resources across a broader market and be equally irrelevant to everyone.

I understand the desire to try to appeal to everyone, but ultimately that will be a much more expensive and much less effective strategy for you. I've been through this positioning and naming issue with dozens of clients -- including very large and very small companies, B2B and B2C, local, national and international, product and service industries, not-for-profits, etc. -- and clearly focused, narrow-audience, highly-specific names always work better than "generic" or "neutral" names.