Question

Topic: Taglines/Names

Training Titles (training Series Titles)

Posted by Anonymous on 8/9/2010 at 3:35 PM ET 125 Points
I am in the process of developing 8 trainings for afterschool child care providers. All of the trainings will focus on a different programming area for children. I would like to have some sort of catchy title to connect each of them - the subtitles would be the following:
arts & crafts
music and movement
blocks and construction
drama/theatre
language/reading activities
math/reasoning activities
science/nature activities
cultural awareness/activities

I would like something that could connect them all - thinking along the lines of building blocks (but that's been taken), puzzle pieces...but that's been done a lot. Our power point logo is a set of paper dolls - if that sparks anyone's thoughts.

Thanks!
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RESPONSES

  • Posted on 8/9/2010 at 6:28 PM Accepted
    Your challenge is interesting, but it's really not a marketing issue, if I understand correctly.

    What's the objective? WHY are you looking for a unifying name? How will you decide among a range of suggestions?

    If this were a "normal" marketing issue, there would be a clear definition of the target audience, an identification of the unique positioning benefit, and some understanding of what success looks like.

    We may come up with some suggestions for you anyway, but this really doesn't look like a marketing question, and this is a forum for marketers.
  • Posted on 8/9/2010 at 8:35 PM Author
    I guess I thought since I was would be marketing the trainings and they are all connected together, that perhaps some of the marketing experts on this site might have some creative ideas for titles.

    The trainings are all marketed towards afterschool providers and child care staff.

    I can send it to our marketing firm that we work with and get them to do it, just thought I would gather some thoughts before hand.

    Thanks anyway-
  • Posted by Jay Hamilton-Roth on 8/10/2010 at 9:18 AM Accepted
    Matryoshka or Babushka (see: https://en.wikipedia.org/wiki/Matryoshka_doll)
    Making Friends
  • Posted by Ryan Rutan on 8/11/2010 at 3:44 AM Accepted
    As I see the challenge you are trying to brand the series, which makes complete sense. I think there is some missing information...but perhaps that is better for an offline conversation. I can provide some general titles here that have come off the top of my head given that we are talking about after school "second home" type environments and programs

    Natural Nurturer: Arts & Crafts...

    (you can play with the words here, Naturally Nurturing Nuture etc.)

    Imaginactive: Arts & Crafts...


    I am happy to discuss more, best of luck in any case!

    Ryan
    [Skype address deleted by staff]

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