Question

Topic: Taglines/Names

Need Help/suggestions To Name My New Company

Posted by Anonymous on 8/17/2010 at 1:18 AM ET 250 Points
Hi friends,

I need your help in coining a name for my company. I have the punch line which reads as "Productive Solutions for Better Life". I would like to build my ebusiness (B2C) to promote productive digital products offering solutions to make life more interesting.

Please help me.

Thanks in advance.

Sunil
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RESPONSES

  • Posted on 8/17/2010 at 11:51 AM Moderator
    eFascination!
  • Posted by Jay Hamilton-Roth on 8/17/2010 at 2:09 PM Member
    Digitally Yours
    Livelier
  • Posted on 8/18/2010 at 2:10 PM Member
    Digital World
  • Posted by Ryan Rutan on 8/19/2010 at 2:03 AM Accepted
    Dear Sunil,

    There are a few details which could be added to greatly assist us, in assisting you. It is appreciated that you spend the time to provide us information, in return for spending our time to help you. Your tag-line is very general, and without further detail, names will likely be irrelevant.

    A few examples:

    Age range of your target market?

    Professionals, students, working class?

    Physical digital products or soft digital products (hardware vs. apps)?

    Are you strictly promoting(as you say above), or also selling?

    Samples of the types of products you will be selling/promoting?

    Looking forward to hearing more about your concept, and providing pertinent assistance thereafter.

    Kind regards,

    Ryan

    Ryan Rutan
    Branding Brainiac

  • Posted by Ryan Rutan on 8/19/2010 at 2:30 AM Member
    Hi Sunil,

    I'm still wanting for specificity here. Saying your will promote "online education programs and many innovative digital solutions addressing all age types (probably 20+ yrs)." This is still very general, and does not inspire any specific concept in my mind, so I am certain that you are reading more into your tagline than someone who is seeing it for the first time can (based no doubt on your long hours considering the concept).

    This is a danger, in that the communication of your offering is your burden, requiring clarity on your part, and not leaving it up to the chance that potential customers speculate correctly on your offering.

    I hope I am helping you to see this from a market perspective, so that you can help us help you further.

    Kind regards,

    Ryan
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