Question

Topic: Taglines/Names

Girlfriend Realty?

Posted by Anonymous on 250 Points
2 new realtors (moms in their 40's) in a heavily saturated market are looking to capture female market (power of the purse). Most realty niches (except this one) have been taken. We thought we'd play up the fact that we are girlfriends and will cater to other women. We want women to know that we are there for them...will give them good advice and like a good girlfriend will tell them if their jeans make their butt look fat ;) We want to play to the emotion of sisterhood (yaya & traveling pants), women empowering women. Any thoughts on this strategy? Also, what would be a good name/tagline? We were thinking something like Girlfriend Realty or Realty Chicks (too flip?) We want something that's personable, yet professional.
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RESPONSES

  • Posted on Accepted
    I think it's terrific that you've identified an under-served niche in a market that has an over-supply of undifferentiated realtors chasing a dwindling base of customers in a down market.

    The strategy sounds exactly right, and I would push it hard. Either of the names ("Girlfriend Realty" or "Realty Chicks") will work just fine, especially with a great tagline that extends the name to an emotional benefit to the target audience. (You want to include your target audience in the "fun.")

    Good luck. My own gut feeling is that this could be a very potent positioning.
  • Posted by Jay Hamilton-Roth on Accepted
    Some other naming suggestions:
    * G2G Realty (Girls 2 Girls)
    * Girlpower Realty
    * The Realty Of Girlfriends

    It sounds like a good niche. What % of people looking for realtors in your market are single women (i.e., man isn't in the decision-making process)?
  • Posted on Accepted
    The ones you have in mind (Girlfriend Realty and Realty Chicks) are good catchy names. It had catch my eye.
  • Posted on Author
    Seems like people are liking the Girlfriend Realty/Realty Chicks angle...any suggestions for a tagline?
  • Posted on Author
    I appreciate all the positive feedback for my original idea... I really need a tagline for either Girlfriend(s) Realty or Realty Chicks? HELP!

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