Know-How Exchange : Taglines/Names

Hi, and congratulations on starting a new business! Exciting times!

Without knowing more about your specific target markets, name concepts will be a shot in the dark (forgive the pun), but I will attempt a few, with tag-lines.

I know you said nothing with the word green...but "BrightGreen" has a nice feel, lends itself to visual branding, and portrays the two main characteristics of your offering, high-output, high-efficiency lighting. Here are the rest:

IllumIntelligent - Bright Ideas in Lighting!

ThinkBright - Lighten Your Lighting Costs!

EcoLight - Smart Savings - Healthy Planet



As an aside, a lifelong friend of mine is lead mechanical engineer at a company called LEDnovation, who design and manufacture (but do not market to consumers) and perhaps there is something to be gained in contacting them. Contact them, asking for Jeremy Swiger, and tell him Ryan Rutan referred you. We are friends for 26 years, starting in kindergarten :). He can direct you to the correct individual for exploration of a beneficial cooperation.

My best regards,

Ryan

Ryan Rutan
Branding Brainiac