Question

Topic: Taglines/Names

Suggest A Name For An Emarketing Agency

Posted by AmSam on 8/21/2010 at 3:05 AM ET 400 Points
Our preferred positioning is to be the "Online Visibility Experts". This means, we are not just an eMarketing agency who undertake one off SEO job or a PPC job. More than that, we focus on the clients ultimate need of "making my brand perfectly visible on the internet".

So the keywords are "online" "visibility" "brand" "interactive" etc.

We'd like to have one word or two words in the name.

Please suggest us some options.
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RESPONSES

  • Posted by SteveByrneMarketing on 8/21/2010 at 4:59 AM Accepted
    maybe ...

    webactive branding
    webpresence branding
    webpresence interactive
    webpresence experts




  • Posted by Ryan Rutan on 8/21/2010 at 5:15 AM Accepted
    Hello!

    Here are a few for your consideration

    eVisibleBranding

    eVisibility

    VisiBrand

    BrandVOICE (Visibility in Online Interactive Communication Execution)

    VisiVIBE (Visibile Interactive Branding Execution)



    I know the following do not contain the keywords in the name:

    eClarity - Experts in providing Online Brand Visibility
    (I think the word clarity nicely encapsulates the premise of your offering.)

    SiteSight -Brand Visibilty through Online & Interactive Marketing

    If you are interested in further exploring any of the above, please feel free to contact me.

    Kind regards,

    Ryan

    Ryan Rutan
    Branding Brainiac
  • Posted on 8/21/2010 at 7:16 AM Accepted
    I think there may be a bit of a disconnect between your "positioning" phrase and your stated intent.

    First of all "online visibility experts" isn't a benefit-oriented positioning. It's about who you are (or want to be), not about satisfying a unique and important customer need. You might want to re-think the "positioning" so it's stated in a way that reflects the benefit from the customer's perspective. (You are selling quarter-inch drills, not the quarter-inch holes your clients need.)

    Second, there's nothing in the phrase that suggests anything more than a one-off project, especially if the client is something of a novice when it comes to "online visibility." The client may think that getting a high search ranking IS high online visibility.

    Let me suggest this: Why don't you develop a formal positioning statement that meets all the criteria for a good positioning statement. Include a clear definition of your target audience, the unique positioning benefit you provide, and the reason why someone should believe you can deliver on your positioning promise.

    Then come back with THAT (the positioning statement), and we can help you come up with a name that communicates your positioning.
  • Posted by NovaHammer on 8/21/2010 at 8:51 AM Accepted
    Sagittal ....
    - Relates to the 3 axis/planes or arrow directions in body/product orientation and/or placement. Also these planes help define a 3d image or direction as in the achieving balance within the body's inner ear during movement.

    Could be an interesting image to build a logo on etc.

    https://en.wikipedia.org/wiki/File:Human_anatomy_planes.svg



    Proprio or Proprioceptive related to positioning also.......
    https://en.wikipedia.org/wiki/Proprioception

    GL







  • Posted by Jay Hamilton-Roth on 8/23/2010 at 10:05 PM Accepted
    eVantage eMarketing
    iWant eMarketing
  • Posted by AmSam on 8/29/2010 at 5:47 AM Author
    Thanks for the response by all of you wonderful people!

    I have found my name, but not anything suggested in this thread :-)

    It just occurred to me while watching a documentary produced by BBC and I'm in the process of doing the initial ground work of registering it.

    I cannot mention it here, as it isn't still finalized. (but most probably it will be the final one)

    I will soon announce it on my Twitter account @Amisampath and on my blog amisampath.com
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