Know-How Exchange : Taglines/Names

To really take advantage of this opportunity, it's important to identify your target audience. Are these folks bargain hunters? Are they mostly elderly? Mostly teens? Students? Where do they live? Once you know who is buying from you, then you can identify what's motivating them, and we can capture that need in a benefit-oriented name.

It's even possible that the fact that you don't look like a company is part of the appeal for your audience. A slick company name may be the wrong approach for your business. All you really need is a name for a business entity -- ABC Company, for example -- and you wouldn't have to identify it to anyone except, perhaps, the tax authorities and your city or town.

So why do you want the name? Who is the name going to impress? What are you hoping to communicate with the name? Is the name mostly so your suppliers will think you're bigger than you are?

Give us more information, and we'll do our best to help.

Since you are sole proprietor of this business, call it "Accessories by Arneita". It is easily brandable by placing a person to the name of the company. you can incorporate your photo into all your promotional marketing and website. YOU, not the name of a business, want to be known as the trusted person selling the jewelry.

Incorporating a slogan would also enhance your brand, such as, "If you know jewelry, you know me!"