Question

Topic: Taglines/Names

Looking For A New Name For A Bbq Sauce

Posted by lea.richards on 8/23/2010 at 12:46 PM ET 250 Points
Hi All,

I had to come to everyone here with help naming the first BBQ sauce, but unfortunately due to copyright laws it will not be able to be used.


The sauce is a mustard based South Carolina sauce. We originally were planning on using Colonel Mustards Carolina Mustard Sauce.


Obviously, we are into fun playful names :)

Any help at all is much much appreciated!!
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RESPONSES

  • Posted by SteveByrneMarketing on 8/23/2010 at 3:35 PM Accepted
    maybe ...

    MustardQ or Mustard-Q
    Carolina's Mustard BBQ Sauce



    Steve
  • Posted on 8/23/2010 at 11:08 PM Accepted
    Sargeant Mustard BBQ Sauce
    Sgt. Mustard BBQ Sauce
    Mustasa BBQ Sauce
  • Posted on 8/24/2010 at 12:29 AM Accepted
    What's the unique positioning benefit? Who is your primary target audience? How is the product advertised and distributed? What's the marketing strategy? What are you trying to communicate with the name ... or are you just trying to amuse people (with a "fun playful" name)? And if so, why?
  • Posted by lea.richards on 8/24/2010 at 12:33 AM Author
    We are an online BBQ company that sells ribs and ships them to you fully cooked.

    Our target customer is a bbq lover or knows someone that is and is educated, mostly middle age and above, with some extra income.

    The labels for our sauces and colors convey a sense of fun. As does the website. We are trying to communicate BBQ as a good time to be had for all.

    As we say, Peace Love and Pig.
  • Posted by Jay Hamilton-Roth on 8/24/2010 at 9:19 AM Accepted
    S. Carolina Mustard Reminda' BBQ
    Call Me Yellow
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