Question

Topic: Taglines/Names

Name / Tagline For Jewellery Company In England

Posted by Anonymous on 250 Points
Hi all my name is Paula and I really need your help. I'm just starting a jewellery business and I've just discovered the name I had settled on after much agonising (Jazzy Jewels) is used by someone in Scotland. It's not registered at Companies House but she does have a website and as I may branch out into a website I don't think I'd better use it.

I have searched previous questions and answers on here and appreciate that it's a question that's been asked many times. However I'm looking for something that will attract my target market and am all of a fluster now my chosen name cannot be used. Suggestions from previous answers I like are All That Glitters, Beadazzled and Diva Designs. I'd appreciate your feedback on whether you think any of these suit my market, any other suggestions and I will need a tag line to match please. My mind has gone completely blank now!

I live in Essex, England which is near London. I intend to sell my jewellery using the party plan method to start. I will be selling hand crafted (by me) fashion and semi precious gemstone with stirling silver jewellery, watches and hand bag charms.

My fashion jewellery uses mainly glass, shell and wood beads and is at the cheaper end of the market. My semi precious range is still affordable but on average double the price of my fashion jewellery.

My designs tend to be bold and eye catching, I use a lot of colour in my pieces. My target market is any women that want to be noticed, that likes the attention that comes from wearing a statement piece of jewellery. In this area this means an age range of generally around 20 - 50 years old.

I can't use my surname - Phillips - for obvious reasons!
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RESPONSES

  • Posted on Accepted
    All That Glitters and Bedazzled are both nice and catchy.

    If you like Jazzy Jewels, why not make it into Jazzed-Up Jewels or Dazzling Jewels will be a good name.

    Tagline could be:
    "Glamour Like No Other"
    "A Glam Must Wear"
  • Posted by Jay Hamilton-Roth on Member
    Catch Their Eyes Jewelry (Jewellery)
    Attraction Jewelry (Jewellery)
    Essex House Jewelry (Jewellery)
  • Posted on Accepted
    Sparkle
    MiLady
    MiLady's Treasures
    Spectrum Gems and Jewels
    SUSO (= 'Stand Up, Stand Out' as you said your clients are bold and individualistic)
    NYM Jewelry (= "Not Your Mother's" - same reason as above)

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